Guerrilla Marketing Strategies for Small Business

Watch the free Guerrilla Marketing Introduction video above.

Already signed up?

Great! Login to freely access all the Guerrilla Marketing Videos below.

Never signed up for the course?

Find out what you're missing and how to receive lifetime access to all 36 small business training videos for only $67.

Guerrilla Marketing Videos

Marketing and Sales ARE Different! (4:10 minutes)
What you'll Learn ▼  |  Watch Video » (course members only)

  • Marketing and Sales defined
  • How to avoid competing on price
  • Five C's Introduction

Understanding Your Customers (5:15 minutes)
What you'll Learn ▼  |  Watch Video » (course members only)

  • Understanding purchasing behavior
  • Value proposition defined
  • Case Study: Honda Motor

Understanding Your Company (4:55 minutes)
What you'll Learn ▼  |  Watch Video » (course members only)

  • Finding sources of competitive advantage
  • Qualifications and capabilities that stand out to customers
  • Building brand reputation

Understanding Your Competition (4:42 minutes)
What you'll Learn ▼  |  Watch Video » (course members only)

  • SWOT analysis
  • Leveraging your strengths
  • Minimizing market threats

Your Context and Collaborators (6:05 minutes)
What you'll Learn ▼  |  Watch Video » (course members only)

  • Sources of marketing intelligence
  • Opportunities and risks in your industry
  • Collaborators you can leverage

4 P's Explained (1:47 minutes)
What you'll Learn ▼  |  Watch Video » (course members only)

  • Creating a profitable marketing mix

Product Explained (3:08 minutes)
What you'll Learn ▼  |  Watch Video » (course members only)

  • How to uncommoditize your offering
  • The difference between features and benefits
  • Positioning Your Business

Pricing Explained (2:48 minutes)
What you'll Learn ▼  |  Watch Video » (course members only)

  • How pricing affects your Profit & Loss Statement

More Pricing Explained (6:19 minutes)
What you'll Learn ▼  |  Watch Video » (course members only)

  • How to raise price and sell more units
  • Case study: raising price ten fold

Promotion Ideas (7:59 minutes)
What you'll Learn ▼  |  Watch Video » (course members only)

  • What happens to the Profit & Loss Statement when price drops
  • Strategies for promoting without dropping price
  • How to gain customer loyalty

Placement and Distribution
What you'll Learn ▼  |  Watch Video » (course members only)

  • Finding your high potential customers
  • Product review
  • Pricing review - 3 key benchmarks
  • Promotion review

Sales Secrets Videos ▶