As a small business owner with a do-it-yourself work ethic, you probably wonder why you should hire a web designer.
Designing your own website may cut costs in the short-term. However, unless you’re proficient at computer coding, hiring a web designer is a worthwhile investment.
Here are three reasons you should hire a web designer.
1. No Web Designer Means No Website
If you’re a tech whiz with experience writing HTML, CSS, and other codes, you should have no problem creating your own site.
But if you’re like Jonathan Wassterstrum, co-founder of online property leasing service TheSquareFoot.com, you need a web designer to take your company online:
“None of my co-founders and I had any tech experience when we set out on our adventure to build our site. Just three business guys with a dream. We started with WordPress trying to do it ourselves. We tried to find a tech guy to come aboard but we were too early for that. We then set out to get a firm to build a first launch.”
Most of us identify with Jonathan. We have novel ideas but lack the technical skills to translate them on the internet.
2. No Website Means Fewer Customers
There are 2.5 billion Internet users around the world. These people are potential customers. But they’re also customers you’re losing to online competitors.
As mobile devices gain popularity, more people around the world are connecting to the Internet. People from Dhaka to Detroit now use smartphones to purchase products and services online through websites like Amazon and eBay.
Staying offline keeps you from reaching these 2.5 billion people—people you’ve never met and likely will never meet, but people whose lives could be enriched by your product or service.
3. Fewer Customers Means You’re Losing Out—And Unlikely to Last
Creating a website is good for your customers, which means it’s good for your company too.
Aivanna Meghoo-McDonald, founder of a small nonprofit called The Exchange Project, reflects on the importance of having a website:
“We provide cultural diversity education in the US and abroad. Web design and all things associated with it are not my area at all and I had very little money to get a website up, but as a global entity, and just as part of our curriculum, it’s necessary.”
As Aivanna says, creating a website is vital to competing in today’s global environment, because while you remain offline, your competitors are logging on.
Paying to hire a web designer may cost you up front, but the return far outweighs the initial investment.
Check out 7 reasons you should hire a web designer from iSiteBuild.com.
