Guerrilla Marketing Strategies for Small Businesses

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Guerrilla Marketing Secrets Explained

Marketing and Sales ARE Different! (4:10 minutes)
What you’ll learn | Watch Video

  • Marketing and Sales defined
  • How to avoid competing on price
  • Five C’s Introduction

Understanding Your Customers (5:15 minutes)
What you’ll learn | Watch Video

  • Understanding purchasing behavior
  • Value proposition defined
  • Case Study: Honda Motor

Understanding Your Company (4:55 minutes)
What you’ll learn | Watch Video

  • Finding sources of competitive advantage
  • Qualifications and capabilities that stand out to customers
  • Building brand reputation

Understanding Your Competition (4:42 minutes)
What you’ll learn | Watch Video

  • SWOT analysis
  • Leveraging your strengths
  • Minimizing market threats

Your Context and Collaborators (6:05 minutes)
What you’ll learn | Watch Video

  • Sources of marketing intelligence
  • Opportunities and risks in your industry
  • Collaborators you can leverage

4 P’s Explained (1:47 minutes)
What you’ll learn | Watch Video

  • Creating a profitable marketing mix

Product Explained (3:08 minutes)
What you’ll learn | Watch Video

  • How to uncommoditize your offering
  • The difference between features and benefits
  • Positioning Your Business

Pricing Explained (2:48 minutes)
What you’ll learn | Watch Video

  • How pricing affects your Profit & Loss Statement

More Pricing Explained (6:19 minutes)
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  • How to raise price and sell more units
  • Case study: raising price ten fold

Promotion Ideas (7:59 minutes)
What you’ll learn | Watch Video

  • What happens to the Profit & Loss Statement when price drops
  • Strategies for promoting without dropping price
  • How to gain customer loyalty

Placement and Distribution
What you’ll learn | Watch Video

  • Finding your high potential customers
  • Product review
  • Pricing review - 3 key benchmarks
  • Promotion review