How to Re-Take Control of Your Small Business and Grow Profits for only $49

14 “how not to fail” fundamentals help you avoid personal failure and financial disaster…

…and dramatically increase your
odds of survival and success!

Meet Diane…

Diane had a natural talent for photographing people. After taking a two-year business course, she accepted a job working in a portrait studio. In four years, she had proven herself both as a photographer and in her ability to work with customers and co-workers.

She dreamed to have her own portrait studio. When the time was right, she did exactly that. Many of her former clients followed her and word of mouth kept the business growing. She rented a small studio, invested in more equipment, and hired an assistant. She worked night and day but couldn’t pay her bills or take a salary from the business. Sadly, with debt and many months left on her lease, she closed the business.

Meet David…

David was a true craftsman. When the cabinet company he worked for closed, he started his own custom cabinet business. Working out of his garage, he quickly found customers. Word of the quality of his work spread. 

He moved into a small manufacturing space and hired two helpers. Business flourished. David was making a good living. His workers were well paid. But his dream of building something bigger never happened. Each time he tried to expand, he had to retreat. Two steps forward… one step back. Although the business had great potential, David was never able to break through the glass ceiling to build the business to the size and stature he dreamed.

It’s not their fault!

Diane and David were both very good at what they did. But Diane’s business failed leaving her with nothing but debt. And David’s business fell short of becoming a truly successful and highly profitable business, capable of tremendous growth and prosperity… including the ability to hire and employ dozens of workers.

While both Diane and David had tremendous talent and knew their jobs, they lacked a basic understanding of critically important financial success concepts for small businesses.

Just as high schools fail to teach students how to balance a checkbook or the dangers of compound interest, colleges and business schools fall short when it comes to making the accounting side of business crystal clear to people who simply don’t have a knack for numbers.

And that’s too bad… because in my 20 years working with thousands of business owners, I’ve found that the number one reason that business owners failed wasn’t because they weren’t talented, bright, intelligent, or good at what they do.

 

They failed (just as Diane and David did) simply because they didn’t understand the basic principles of business accounting: profit and loss, revenues, cost of goods sold, gross margin, fixed costs, variable expenses… and on and on. They didn’t understand the basic concepts that could keep them from failing… or help them succeed.

They not only failed because they couldn’t read and understand their businesses’ financial control panel. They didn’t know how to interpret the warning signs that failure was imminent… or identify when true financial growth and opportunity was within easy grasp.

Knowing how important this understanding is to all business owners… and knowing how this vital information is never taught in art schools, dental schools, culinary schools, beauty schools, and so on, I set out to teach business owners the basics of business accounting –– MY WAY… so they would succeed, not become statistics.

You are not alone!

Every time I speak with business owners –– new and just getting started or experienced but on the verge of pulling the plug on their businesses –– I see the anguish in their faces, hear their frustration, and feel their pain. They tell me…

“My clients love my web designs. How come I have no money at the end of the month?”

“I’ve been making rum cakes for 19 years, and there’s still no money in the account at year-end!”

“I’m a great photographer. Clients love my work. How come I’m not making any money?”

“I’m working 16 hours a day for over ten years. There’s no cash in my bank account at the end of the year. What am I doing wrong?”

“I’m working seven days a week, 14 hours a day. After it’s all said and done, I have nothing to show for all my effort.”

“My husband says I should close the business. I sleep only five hours a day. I have a great customer base, but I still can’t make any money, and I don’t know why.”

Unfortunately, as soon as they begin to share their stories with me, I know exactly what they’re going to say… and precisely what the problem is.

Most people go into business because they’re good at doing something. Diane, for example, didn’t fail because she didn’t take great portraits. David didn’t fail to reach his full potential because he wasn’t a great craftsman. The same holds true for all the others… and for you!

Business owners don’t fail because they aren’t smart or because they’re not good at what they do. They fail because they don’t understand the financial side of business. They’re very good at what they do, but they simply have…

No aptitude for numbers!

I wanted to make sure that every small business owner –– whether or not they had an aptitude for math –– could read their business’ financial control panel and understand exactly what it meant… good news or bad!

It took a number of years, but I ultimately succeeded in building a highly effective curriculum for teaching business owners to think like  a Chief Financial Officer and have a total understanding of their business’ financial control panel. The curriculum includes…

• Profit & Loss –– How to turn this previously mysterious accounting report into an easy-to-follow roadmap for profitability and personal wealth building
• Revenues –– A proven way for you to actually raise prices AND sell more
• Costs of Goods Sold –– I show you how your business will soar when you know how to control this
• Gross Margin –– Although most people don’t even know what it is, I show you why it’s far more important than profits
• Fixed Costs –– You learn how to get the most for every penny you spend
• Variable Expenses –– I prove to you that you don’t need to spend big money on marketing to have a thriving business
• Net Income –– You learn how this is your best friend and when, if you make enough of this, you can be your own boss forever
• Breakeven –– I tell you what it is and then show the fastest way to get beyond breakeven
• Income Statement –– This is what your accountant will never teach you, but I lay it on the line
• Cash Flow Statement –– When you learn this basic accounting principle, you’ll hold the key to solvency and avoiding bankruptcy
• Balance Sheet –– I love this one and you will, too: How to make banks and investors drool over your business
• Managing Receivables –– I show you how to be your own bank and build a great, profitable business.
• And much more!

After many years of perfecting and testing the material with small business owners, I took my message on the road both nationally and internationally… and taught my approach to thousands of very grateful business owners who told me…

“Dawn, you actually made it fun. I hated numbers. Now that I know what I’m looking at and what it all means, I’m making better decisions and the business shows it.”

“My business has more potential than I imagined. Now that I know what to look for, it will be a no-brainer.”

Recently –– in my ongoing mission to take my message to many more business owners than I can ever personally reach –– I took my now highly-celebrated message and condensed it into 14 informative, fast-and-easy-to-understand lessons that cover the basic financial success fundamentals that every business owner needs to know… and that YOU NEED TO KNOW… NOW!

With 50%, 60%, 70% or more of small businesses failing within their first 5 years, I am now able to put these “HOW NOT TO FAIL” lessons in your hands so that you not only avoid a personal failure and financial disaster, but that you also dramatically increase the likelihood of survival and sparkling success.

Now, I want to put this information in your hands today by giving you unlimited 30-day access to each of the 14 critical lessons.

You learn the basic principles of business accounting –– not the way your accountant sees them because he’s only reporting on history… on what happened last month, last quarter, or last year.

But you learn to see and understand the principles of business accounting the way a Chief Financial Officer sees them… interpreting warning signs that failure could be imminent… or identifying when and where true financial growth and opportunity are within easy reach.

The bottom line is that you can plan properly for the future… get ahead of the curve… and stay ahead of the curve.

And you learn each of the 14 critical ideas quickly… practically instantly… given to you as a roadmap. No fluff. Not a wasted word… yet so clear that every business owner –– even the “I hate numbers” kind –– can understand them and put them to work immediately!

While you can actually speed through the material in a matter of a couple of hours over a day or two, you get 30 days of unlimited access to learn the material inside and out –– and to review it as often as you like and as many times as you like.

I guarantee you that after you review the course twice, you’ll be thinking like a CFO. And you’ll be making better across-the-board decisions… decisions that increase your odds of survival… and success.

Business owners from Atlanta to Albany to Albania have paid big money –– thousands of dollars –– to sit in an auditorium with 250+ people to listen to me share my “how not to fail” ideas. I know they love what they learn. I also know that once they walk out of the room, they forget half of what I taught.

So here’s my offer:

When you sign up TODAY, you get unlimited 30-day access to the 14 critical lessons of my Instant CFO Course™ for only $49.00.

No travel costs. You download and watch when you want, where you want, as often as you want, and as many times as you want.

You learn what you need to know as a business owner and CFO of a business –– not as an accountant.

You learn what every business owner needs to know and what no one ever took the time to teach them… to understand your business’ financial control panel so that you can interpret the warning signs that failure could be imminent… or to identify when true financial growth and opportunity is within easy grasp.

• Profit & Loss –– How to turn this previously mysterious accounting report into an easy-to-follow roadmap for profitability and personal wealth building
• Revenues –– A proven way for you to actually raise prices AND sell more
• Costs of Goods Sold –– I show you how your business will soar when you know how to control this
• Gross Margin –– Although most people don’t even know what it is, it’s far more important than profits
• Fixed Costs –– You learn how to get the most for every penny you spend
• Variable Expenses –– I prove to you that you don’t need to spend big money on marketing to have a thriving business
• Net Income –– You learn how this is your best friend and when, if you make enough of this, you can be your own boss forever
• Breakeven –– I tell you what it is and then show the fastest way to get beyond breakeven
• Income Statement –– This is what your accountant will never teach you, but I lay it on the line
• Cash Flow Statement –– When you learn this basic accounting principle, you’ll hold the key to solvency and avoiding bankruptcy
• Balance Sheet –– I love this one and you will, too: How to make banks and investors drool over your business
• Managing Receivables –– I show you how to be your own bank and build a great, profitable business.
• And much more!

Only $49.00 brings you my powerful Instant CFO Course™… fully perfected and tested by business owners just like you.

100% Money-back Guarantee. My 30-day Instant CFO Course™ comes with a 100% money-back guarantee. If at any time during your 30 days you are not completely satisfied that the Instant CFO Course™ is everything I say it is, I will refund your money. No questions asked.

There’s no risk. You have nothing to lose and everything… I mean EVERYTHING to gain! So register TODAY!

Let me put my Instant CFO Course™ in your hands right away. You’ll be able to start right, watching and learning immediately!

TWO FREE BONUS GIFTS FOR YOU!

I’ve been talking to you about money –– the financial side of your business.

But you and I both know there’s a lot more to developing a successful business than just the numbers. And some business owners find these other two topics just as frightening and perplexing as understanding and interpreting their financial control panel.

You guessed it: MARKETING and SALES.

In the same way that I help you understand your business like a CFO –– from how not to fail to how to dramatically increase your odds of survival and success –– I want to help you in these two other sometimes overwhelming and frightening areas.

When you register for my Instant CFO Course™, I also provide you with UNLIMITED ACCESS to my Instant Marketing Manager Course and my Instant Sales Manager Course.

Instant Marketing Manager Course. Using the same philosophy that I use within my Instant CFO Course™, I instantly and clearly provide you with the fundamentals of marketing. No fluff. No gimmicks. No promises of overnight success and red Ferraris. I tell it like it is… and how you need to hear it.

The Instant Marketing Manager Course covers:

• Marketing and Sales ARE Different –– How you never have to sell again and yet grow a sound and profitable business
• Understanding Your Customers –– How to turn your customers and clients into apostles
• Understanding Your Company –– Why developing the right unique selling proposition is worth millions
• Understanding Your Competition –– No-cost ways to find their weaknesses and use it against them
• Product Explained –– How you can make selling irrelevant and customers clamor to do business with you
• Pricing Explained –– My favorite: How to raise your prices and sell more even during a recession
• More Pricing Explained –– Proven pricing strategies you probably never thought of… that can apply to any business in any industry
• Promotion Ideas –– Compelling strategies and ideas that won’t break the bank!
• Placement and Distribution –– The secrets to going viral
• And much more!

Instant Sales Manager Course. Once again no fluff, no gimmicks… but exactly what you need to know about sales and managing sales people (if and when you have them). There are thousands of books on sales. I promise you that that none of them outline the challenges and often hidden opportunities that I do… practically instantly…

The Instant Sales Manager Course covers…

• Driving Revenues –– I show you how to get this right so that everything else falls right into place
• Become a Physician –– How never to cold call again and make tons more money without the stress!
• Know Your Customers –– You learn how to obtain information most small business owners must know, but don’t… but you will
• The 1/3 Rule –– How and when and why it pays to fire a customer
• Retention Tips Worth Millions –– How to work smarter and generate fat profits
• Customer Complaints are Golden –– Something you’d never expect to see on a list like this: How to use customer complaints to your benefit
• How to Build Customer Loyalty –– I show you how you can leave the competition in the dust
• Attrition is Risk –– Proven strategies to keep profitable customers coming back
• Diversify Your Client Base or Die –– How not to put your business at risk
• Appreciation is Worth Millions –– Low cost ways to build loyalty like you can’t believe!
• And much more!

Not $249… not $149… You get all 3…

• Instant CFO Course™
• Instant Marketing Manager Course
• Instant Sales Manager Course

…for only $49.00.

Plus you get my personal 30-day unconditional money back guarantee.

More importantly, you get a fresh perspective on the financial side of your business –– how-not-to-fail fundamentals in my Instant CFO Course™ that not only help you avoid a personal failure and financial disaster but that also help you dramatically increase your odds of survival and success…

Plus, you get a fresh perspective on marketing and sales through my Instant Marketing Manager Course and my Instant Sales Manager Course.

There’s no risk. You have nothing to lose and everything… I mean EVERYTHING to gain! So please register TODAY!

Let me put all 3 Instant Business Courses in your hands right away. You’ll be able to start right watching and learning immediately!

I’m really looking forward to sharing this information with the same enthusiasm that I’ve shared with my business owners worldwide. Click the red Register Now! button and let’s get started right now!

Sincerely,

Dawn Fotopulos

P.S. These are tough times for business owners. Between a faltering economy, inflation, high taxes, unemployment, and more government regulation than business has ever had to contend with, it’s tough for any business to make it. You need a friend… a mentor. Let me help. I give you the basic fundamentals you need to avoid personal failure and financial disaster and, more importantly, to increase your odds of survival and success! But it can only happen if you take action today. Tomorrow could be too late.

30-day unconditional money back guarantee if you are not completely satisfied with the quality of the videos and educational materials you receive. DF Consulting, Inc. has made its best effort to produce high-quality, informative videos and educational materials and guarantees the quality of the material but not specific outcomes because outcomes are fully dependent upon the application and utilization of information and ideas by the end user. DF Consulting, Inc. accepts no liability of any kind for any losses or damages caused or alleged to be caused, directly or indirectly, from using information contained in the videos or educational materials. The Instant CFO Course™, Instant Sales Manager Course™ and Instant Marketing Manager Course™ are trademarks of DF Consulting, Inc. The opinions expressed are those of DF Consulting, Inc. © Copyright 2011 by DF Consulting, Inc. All rights reserved worldwide.